“I hope my story inspires viewers to start their impossible – whatever that might be,” said Brian McKeever. “I’ve learned firsthand that anything is possible with perseverance, and the support of a brother, like Robin.”
“Brothers” will air during the first commercial break of the Big Game on February 13, 2022 (on NBC in the U.S. and CTV Network in Canada). “Brothers” was created by Toyota’s agency of record, Saatchi & Saatchi, in partnership with Dentsu and directed by Seb Edwards.
In 2018, another Canadian Paralympian, Lauren Woolstencroft, was featured in a global Toyota ad called “Good Odds”, and it marked the first time an automotive brand did not feature a vehicle in a Big Game ad.